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Vanilla Pay

Project type

Logo/Brand Design


Spring 2022

I had the exciting opportunity to work with Vanilla Pay, a client who couldn't reveal much about their company and mission due to security reasons. They approached me for a logo and brand design, making it a unique challenge. With just the name "Vanilla Pay" and a hint about incorporating something related to ice cream, I dove into the project with creativity in full swing. After some playful brainstorming, I came up with the idea of blending "vanilla" with ice cream imagery. I tried out a few concepts and eventually landed on a concept using the space inside the letter "v" to craft an ice cream cone. This project pushed me to think outside the box, creating a distinctive visual identity even with limited information about Vanilla Pay's goals and purpose.

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