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American Viewpoint

Project Type



Spring 2023

As the lead designer on this project, I was responsible for overseeing the brand refresh for a polling company that prides itself on being data-driven. Along with a team of two other designers, we collaborated to create a new logo and branding materials that better reflected the company's values and approach. After several rounds of iteration and refinement, I created a comprehensive presentation to showcase our design concepts to the client. Their previous branding lacked the professional and modern feel they were aiming for, so we embarked on a brand refresh to better reflect their values and approach. The logo design incorporated elements of charts and graphs to symbolize the company's expertise in data analysis, while the color palette and typography added a touch of sophistication. I'm proud to have led this project and contributed to this company's successful rebranding.

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